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Advertising

Page history last edited by rrmt4b@mail.mst.edu 9 years, 6 months ago

Advertising on the Web

Commentary:

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Every year US market has been spending 2.5% of its GDP on advertising and Online advertising contributes a major portion of this.

Online advertising has become an integral part of Internet, without ads there would not be these many websites running including major websites. It would be impossible to companies to provide cool features without advertising on their website, as advertising is the only source of income for most of the websites.

As the Internet is all about information. Internet users have a strong desire to learn. An ad related to their topic of interest immediately grabs potential customers' attention and forces them to read on.

Media:

Go through the following links to learn more about online advertising and find more on WWW.

A Brief history of advertising:

http://www.youtube.com/watch?v=RaklXoX_E_Y&feature=related

US advertisement spending:

http://www.galbithink.org/ad-spending.htm

About internet advertising:

http://en.wikipedia.org/wiki/Online_advertising

http://www.web-source.net/internet_advertising.htm

http://computer.howstuffworks.com/web-advertising.htm

http://advertising.about.com/od/onlineadvertising/Online_Advertising.htm

Google adsense explained:

http://www.youtube.com/watch?v=PFE1BlgZE4Y

 

Question:

How effective is the online advertising compared to the other modes of advertising such as TV, Radio, print media etc? Do you think it has potential to wipe out these other advertising media?

 

Fun stuff:

http://www.youtube.com/watch?v=3aFosKYFlDg

http://www.youtube.com/watch?v=aCagwT-othA

http://www.youtube.com/watch?v=fk-2ic2BoZw

now get back to work..

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